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AUDIENCE PERCEPTION OF COMMERCIAL TELECAST DURING NTA NETWORK NEWS PROGRAMME: (A CASE STUDY OF ONITSHA METROPOLIS)

 

ABSTRACT

 

Advertising is known as the process of making things known to people and it is considered as non-personal communication of information usually through most persuasive media of Radio, Television. Advertising Sports are broadcast during regular programmes at moments specified by the advertiser or left to the broadcast.

Therefore, advertising agencies serve to carryout complete research into consumers behaviour and demographic analysis of the market area.

Having realized the importance of commercials in human existence, this study acquaints you with the reasons breaks during News programmes in NTA had to be allowed to the detriment of News substance and its presentation.

It will further survey the motive of advertisers in buying a fixed time during such an important programme of the NTA and the audience perception of it, whether favourable or not, having been argued that advertisers exercise and undue influence over the regular contents of the media they employ.

In terms of the subject of a television show or programme.

 

CHAPTER ONE

INTRODUCTION

1. BACKGROUND OF THE STUDY

 

Without any shred of doubt, I will say that is very important and wise to set a good example and produce good things than set or produce bad one.

Thus it is very vital t note that one important function in business to thrive and succeed is getting and keeping customers.  This extends in making the business to be aware that it should not base itself merely as a producer of goods and service, but also as a buyer of customers and as a dear of those key ad important things which makes people want to involve interact and deal with it.  In this kind of free enterprise economy such as Nigeria where business and commerce are run or conducted with less involvement or minimum of government involvement, inference or intervention anybody who have the means or resources, be it small scale business or a big capitalist can set up business.  This is as a result of many product and services organization of various kinds.

In other words I will say that market is customers and the process of winning and retaining them is quite noted to pass through stiff measure in order to retain and keep their customers form competitors.  You will agree with me that without customer’s patronage, a business will likely collapse.